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& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - Footwear brand observation] "We are not selling merchandise we sell is a culture, an American spirit," Coca-Cola think for this reason, their products can swept the world. In the consumer sensibility of modern society, to meet the spirit of the brand consumer sentiment, the psychological level of need, to become a key element of competition. So, what is the spirit of the brand? & nbsp; & nbsp; & nbsp; refers to the spirit of the brand awareness of consumers, the brand represents, implied meaning, symbolism, the sum of personality, emotion, taste and other comprehensive cultural factors. Spiritual essence of the brand is a rich personality to represent the spirit of the enterprise, it is the cause of faith brand or brand decision-makers in long-term production and management gradually formed, values ??or business purposes. Brand spirit content by different business fields, methods, historical traditions and constraints of reality to pursue having differences, ideological representation has personalized color brand in production and business activities gradually formed. Spirit of the brand in various forms, but also a variety of communication channels, to strengthen employee brand awareness and brand marketing have an important role. & nbsp; & nbsp; & nbsp; spirit of the brand in the market competition with a strong force can not be estimated, the development of enterprises play a vital role. From the development of the shoe industry, the competition between shoe brand increasingly focused on spiritual influence. Nike is focused on the spirit of the brand marketing expert. "Sports, performances, free and easy, free of sportsmanship Cheap jordans online air jordan 11 blackout for sale " Nike was sought after by many consumers. & nbsp; & nbsp; & nbsp; co-founder of Nike's Bowerman said: "As long as you have a body, you are in the world as long as there are athletes and athletes, Nike will continue to grow and develop.." Another founder Knight believes that sport no end, only the restless spirit of personal struggle and innovative spirit throughout the business, in order to "sports, performances, free and easy, free" spirit of the pursuit of individual athletes as Nike brand culture core. In order to reflect the spirit advocated by the Nike brand, Nike hired Jordan, Jackson and Woods and other athletes for advertising. These elite athletes in the shooting everywhere advertising the film without demonstrating unwavering faith and a sense of accomplishment. At the same time, Nike ad also the lens at ordinary people, portray the image of the unknown striver, reflecting the spirit of hard work go all out for victory. & nbsp; & nbsp; & nbsp; "Nike is no longer selling products, and only sell Nike brand, then expect sales of brand behind a long upswing." Nike believes, "representatives of the people are very brand courage. They are not conservative, willing to innovate, to seize the opportunities, but also in the name of the brand is willing to accept the people's affection, criticism or respect. "Spiritual Marketing Nike brand has achieved this great success, and now many youngsters heart, Nike has become a symbol of individuality, the pursuit of self-confidence.adidas Originals officially released the latest shoes NMD CS_2 this month, and released a variety of new color myths of NMD family, the German shoe store BTSN also bring you the black / gray / purple powder jordans on sale mens , and "Ronin" three color details appreciatd. 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